ISO Certification 05 Feb 2024

Guide: Why promote ISO management system certification?

Learn why proper promotion of management system compliance certificates with ISO standards requirements is so important for further development and improvement of the organization.

Entrepreneurs are increasingly aware of the role played by international norms and standards for safety and quality in the organization's processes. Obtaining a certificate confirming the compliance of implemented management systems with the requirements of norms and standards is an important step, demonstrating high standards and efficiency in management.

Nevertheless, many entrepreneurs forget that just having a certificate is not the end of the road to success. A key element is also the effective promotion of the obtained certificate, both among customers and business partners.

Our guide focuses on explaining why promoting certificates for compliance with the requirements of standards such as ISO 9001, ISO 14001, ISO 27001 or ISO 45001, for example, is just as important as obtaining them, and shows practical tips for a promotional strategy. An effective promotional campaign not only increases customer confidence, strengthening the company's image as a reliable partner, but also opens up new prospects for cooperation with business partners, strengthening the company's position in the market. Learn how to effectively use the potential of ISO certification, building a strong brand based on the high standards and effectiveness of the implemented management system.

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Article author


Luke Kowalski

Managing Director

Certiget.

Luke Kowalski is a professional with a wealth of experience gained while working at one of the world's most prestigious certification bodies – British Standards Institution (BSI). His career at BSI has given him a unique perspective on certification processes and invaluable knowledge about preparing commercial offers tailored to the needs of leading companies in business. Additionally, Luke Kowalski has experience in providing consultancy services to companies implementing management systems. His extensive experience and deep industry knowledge make Certiget, under Luke's leadership, a reliable partner for entrepreneurs in the process of collecting and comparing ISO certification offers.


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